What drives the decision to cook at home?
the case of the portuguese population

  • Hanny do Vale da Flor de Liz Leony (Student)

Student thesis: Master's Thesis

Abstract

Cooking is one of the basic activities of humans’ lives. However, the decision to cook istriggered by different and many reasons. In this present dissertation, associations between thefrequency of cooking at home (during the week and on weekends) with cooking-relatedmotivations and Cooking Mobile Applications were analyzed. By using the pooled data froman online survey from April of 2019, we can examine what influences Portuguese people'sdecision-making to cook at home and whether currently available Cooking APPs have aninfluence on this habit. This contribution allows us to understand which motives e.g. healthrelated,hedonism-related or duties-related are stronger and more influential for the adultpopulation in Portugal to take the decision to cook. Duty-related motives were found to besignificant to the frequency of cooking at home during the week and, diversely, health andhedonic motives were not significant. During the weekend, duties and health motives aresignificant to the frequency cooking at home and only hedonics motives are not. For the secondpart of the analysis of this work, the usage of mobile cooking apps was found to be significantfor both weekdays and weekends.
Date of Award5 May 2021
Original languageEnglish
Awarding Institution
  • Universidade Católica Portuguesa
SupervisorAna Isabel de Almeida Costa (Supervisor)

Keywords

  • Home cooking
  • Motivational drivers
  • Cooking-related motivation
  • Portuguese population
  • Mobile applications
  • Duty
  • Health
  • Hedonism

Designation

  • Mestrado em Gestão

Cite this

'