What drives the decision to cook at home?

: The case of the Portuguese population

Abstract

Cooking is one of the basic activities of humans’ lives. However, the decision to cook is triggered by different and many reasons. In this present dissertation, associations between the frequency of cooking at home (during the week and on weekends) with cooking-related motivations and Cooking Mobile Applications were analyzed. By using the pooled data from an online survey from April of 2019, we can examine what influences Portuguese people’s decision-making to cook at home and whether currently available Cooking APPs have an influence on this habit. This contribution allows us to understand which motives e.g. health related, hedonism-related or duties-related are stronger and more influential for the adult population in Portugal to take the decision to cook. Duty-related motives were found to be significant to the frequency of cooking at home during the week and, diversely, health and hedonic motives were not significant. During the weekend, duties and health motives are significant to the frequency cooking at home and only hedonics motives are not. For the second part of the analysis of this work, the usage of mobile cooking apps was found to be significant for both weekdays and weekends.

Date of Award	5 May 2021
Original language	English
Awarding Institution	Universidade Católica Portuguesa
Supervisor	Ana Isabel de Almeida Costa (Supervisor)