Word-of-mouth electrónico
: as motivações dos consumidores no facebook

  • Ana Rita Serpa Pinto Sampaio (Student)

Student thesis: Master's Thesis

Date of AwardJan 2012
Original languagePortuguese
Awarding Institution
  • Universidade Católica Portuguesa
SupervisorAna Filipa Côrte-real (Supervisor)

Designation

  • Mestrado em Marketing

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