Atividades

Atividades por ano 2017 2017 2018 2019 2019

• 20 Orientações

Atividades por ano

Resultados da pesquisa

• Sustainability Labels as Heuristic Cues. MSc in Management with Specialization in Strategic Marketing, Católica Lisbon School of Business and Economic

  Braga, J. N. (Orientador)

  2019 → 2020

  Atividade: Orientações

• A COO study towards the Portuguese preference for national food goods. MSc in Management with Specialization in Strategic Marketing, Católica Lisbon School of Business and Economic

  Braga, J. N. (Orientador)

  2019 → 2020

  Atividade: Orientações

• Can We Seduce Customers to Buy Private Label Products by Using Irrelevant Attributes? MSc in Management with Specialization in Strategic Marketing, Católica Lisbon School of Business and Economic

  Braga, J. N. (Orientador)

  2019 → 2020

  Atividade: Orientações

• The Hedonic Stigma: How the consumer’s memory seeks shelter from hedonism in utilitarianism. MSc in Management with Specialization in Strategic Marketing, Católica Lisbon School of Business and Economic

  Braga, J. N. (Orientador)

  2019 → 2020

  Atividade: Orientações

• Promotions and Status Motives’ Influence on Green Products' Desirability. MSc in Management with Specialization in Strategic Marketing, Católica Lisbon School of Business and Economic

  Braga, J. N. (Orientador)

  2019 → 2020

  Atividade: Orientações

• Give us the power! How a firm’s empowerment philosophy affects consumers’ purchase intention, future loyalty intention, word-of-mouth intention and hedonic experience. MSc in Management with Specialization in Strategic Marketing, Católica Lisbon School of Business and Economics

  Braga, J. N. (Orientador)

  2018 → 2019

  Atividade: Orientações

• Audience’s Motivations to attend Classic Theatre: Challenge or Threat? MSc in Management with Specialization in Strategic Marketing, Católica Lisbon School of Business and Economics

  Braga, J. N. (Orientador)

  2018 → 2019

  Atividade: Orientações

• How the shopping context affects the consumer decision making process. MSc in Management with Specialization in Strategic Marketing, Católica Lisbon School of Business and Economic

  Braga, J. N. (Orientador)

  2018 → 2019

  Atividade: Orientações

• Children Toy’s Brands: The effect of nostalgia appeals on purchase likelihood and gift giving.. MSc in Business, Católica Lisbon School of Business and Economics

  Braga, J. N. (Orientador)

  2018 → 2019

  Atividade: Orientações

• The effect of Psychological Distance on Anticipatory Guilt related to Hedonic Consumption: An Explanation based on CLT. MSc in Management with Specialization in Strategic Marketing, Católica Lisbon School of Business and Economics

  Braga, J. N. (Orientador)

  2018 → 2019

  Atividade: Orientações

• One-session mindfulness meditation interventions. MSc in Psychology in Business and Economics

  Braga, J. N. (Coorientador) & C. Hafenbrack, A. (Coorientador)

  2018 → 2019

  Atividade: Orientações

• How millennials perceive influencers and its impact on purchase intentions. MSc in Management with Specialization in Strategic Marketing, Católica Lisbon School of Business and Economics

  Braga, J. N. (Orientador)

  2018 → 2019

  Atividade: Orientações

• The growing tendency of selling luxury goods in online platforms, and strategies that luxury houses can implement. MSc in Management with Specialization in Strategic Marketing, Católica Lisbon School of Business and Economics

  Braga, J. N. (Orientador)

  2017 → 2018

  Atividade: Orientações

• Products and their representation in memory: the impact of shopping channels. MSc in Management with Specialization in Strategic Marketing, Católica Lisbon School of Business and Economics

  Braga, J. N. (Orientador)

  2017 → 2018

  Atividade: Orientações

• Give me a break: How psychological distance affects consumers’ expected experience of a break during a positive experience? MSc in Management with Specialization in Strategic Marketing, Católica Lisbon School of Business and Economics

  Braga, J. N. (Orientador)

  2017 → 2018

  Atividade: Orientações

• The Influence of Psychological Distance on the Effects of Music Congruency in Consumer Behavior. MSc in Management with Specialization in Strategic Marketing, Católica Lisbon School of Business and Economics

  Braga, J. N. (Orientador)

  2017 → 2018

  Atividade: Orientações

• The effect of performance brands and group identification on consumers’ expected performance and psychological well-being. MSc in Management with Specialization in Strategic Marketing, Católica Lisbon School of Business and Economics

  Braga, J. N. (Orientador)

  2017 → 2018

  Atividade: Orientações

• Does moral branding on the organic cosmetics’ market influences self-licensing effects on consumer’s choice and anticipated guilt? MSc in Business, Católica Lisbon School of Business and Economics

  Braga, J. N. (Orientador)

  2017 → 2018

  Atividade: Orientações

• The Power of Threat & Identity in the Beer Industry. MSc in Management with Specialization in Strategic Marketing, Católica Lisbon School of Business and Economics

  Braga, J. N. (Orientador)

  2017 → 2018

  Atividade: Orientações

• The devil wears Prada: counterfeit in luxury goods. MSc in Management with Specialization in Strategic Marketing, Católica Lisbon School of Business and Economics

  Braga, J. N. (Orientador)

  2017 → 2018

  Atividade: Orientações