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Resultados da pesquisa
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Catarina Pinho, “The Impact of different Sustainability and CSR Communication Strategies in Consumer Behavior and Purchase Intentions in the Footwear Industry”, defended on January 2022. 3rd place in Prémios CORE de Sustentabilidade no Retalho 2022.
Vale, R. C. D. (Orientador)
27 jan. 2022Atividade: Orientações
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Francisca Nogueira, “In-Store Location of Sustainable Food Products: An Analysis of the Impact of Different Placement Strategies on its Demand, , defended on June 2022.
Vale, R. C. D. (Orientador)
25 jun. 2022Atividade: Orientações
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Vanessa Winkler “Green Advertising: The Effect of Emotional and Functional Claims on Ad Effectiveness and Behavioural Intentions”, defended on June 2021.
Vale, R. C. D. (Orientador)
25 jun. 2021Atividade: Orientações
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Mafalda Figueiredo Aleixo “Impact of Sustainability in Fashion on Consumer Behavior and Purchasing Habits“, defended on February 2020.
Vale, R. C. D. (Orientador)
25 fev. 2020Atividade: Orientações
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Diogo Lopes “The Impact of the Use of Digital Tools on Consumers’ Perception of a Brand – Mobile Applications and the EMEL case”, defended on May 2020.
Vale, R. C. D. (Orientador)
25 mai. 2020Atividade: Orientações
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Karolina Biernacka, “The influence of segmentation and personas on the effectiveness of new product development in the railway passenger sector”, defended on July 2019.
Vale, R. C. D. (Orientador)
25 jul. 2019Atividade: Orientações
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Kim Stetter, “The influence of number of channels on consumer’s brand perceptions: a comparison across different generations and their attitudes”, defended on February 2019.
Vale, R. C. D. (Orientador)
25 jul. 2019Atividade: Orientações
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Gonçalo Alemão Martins, “Will Influencer Marketing be Gen Z consumers #1 factor driving shopping decisions?”, defended on February 2019.
Vale, R. C. D. (Orientador)
25 fev. 2019Atividade: Orientações
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Jan Felix Lauer “The moderating effect of culture on the interactions of internal brand management practices and its outcomes”, defended on February 2018.
Vale, R. C. D. (Orientador)
25 fev. 2018Atividade: Orientações
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Mafalda Salvador Pinto, “The Effect of Marketing Messages on Changing Behaviour Disorders”, defended on February 2018.
Vale, R. C. D. (Orientador)
25 fev. 2018Atividade: Orientações
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Rita Serrano Caldeira, “AMI Alimenta: How to reach more consumers? Consumer’s perceptions and brand awareness”, defended on February 2018.
Vale, R. C. D. (Orientador)
25 fev. 2018Atividade: Orientações
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PINGO DOCE CHALLENGE: How to shift to a new positioning strategy without losing consumers’ loyalty?
Vale, R. C. D. (Orientador) & Marques, M. (Aluno)
25 fev. 2018Atividade: Orientações
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Vasco Pontinha, “Love me do, Love me don’t – Factor Drivers, Development and Consequences of Brand Love: A comparison between Portugal and the USA”, defended on January 2017.
Vale, R. C. D. (Orientador)
25 fev. 2017Atividade: Orientações
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Constança Roque, “Meal Solutions at Jerónimo Martins: Leveraging the Take-Away section through consumers’ convenience perceptions”, defended on May 2017.
Vale, R. C. D. (Orientador)
25 mai. 2017Atividade: Orientações
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A generational comparison of the effectiveness of social media advertisement on the likelihood of purchase in the cosmetics industry
Vale, R. C. D. (Orientador) & Radke, A. (Aluno)
25 fev. 2017Atividade: Orientações
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Franziska Busching, “The influence of new media on brand perception and purchase intention of luxury brands: The example of Yves Saint Laurent”, defended on February 2017.
Vale, R. C. D. (Orientador)
25 fev. 2017Atividade: Orientações
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Patricia Pimenta, “Understanding the Lisbon tourists: characterization of different segments and identification of their needs and wishes”, defended on February 2017.
Vale, R. C. D. (Orientador)
25 fev. 2017Atividade: Orientações
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Inês Coelho, “Integrative Framework of Service Quality Evaluation in Services Industry: A Two Stage Model - Application to ÁguaHotels Group” (February 2016).
Vale, R. C. D. (Orientador)
25 fev. 2016Atividade: Orientações
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Matthias Eckes, “Empirical Investigation of the impact of online Word of Mouth on Customer-Based Brand Equity in the German product market, defended on July 2016.
Vale, R. C. D. (Orientador)
25 jul. 2016Atividade: Orientações
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Ana Guimarães, “Can we feel prettier? Makeup usage among Portuguese women and its potential extracted benefits: self-esteem, physical attractiveness, social confidence, social interactions, and satisfaction with life, defended on October 2016.
Vale, R. C. D. (Orientador)
25 out. 2016Atividade: Orientações
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Susana Canelas, “Effect of Checkout Stands’ Assortment Heterogeneity on Impulsive Purchases” (April 2015)
Vale, R. C. D. (Coorientador)
25 abr. 2015Atividade: Orientações
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Miguel Frade, “Online Students Platform: Identification of Key Success Factors” (April 2014).
Vale, R. C. D. (Orientador)
25 abr. 2014Atividade: Orientações
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Cláudia Costa, PhD Thesis: “Three Essays on Innovation: The Moderating Roles of Reputation for Innovation, CSR Principles and Managerial Perceptions of Environmental Turbulence”, co-supervisior together with Prof.Luis Lages (NOVA School of Business and Economics). Evaluation: Approved with distinction (cum laude).
Vale, R. C. D. (Coorientador)
25 jul. 2014Atividade: Orientações
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Vera Colaço, SFRH/BD/68358/2010, PhD Thesis: “Ethical Consumption (In)decisions: Social and Self-Benefit Attributes, Two Competing Rights for the Same Choice”, co-supervisior together with Prof.Sofia Villas-Boas (Berkeley University). Evaluation: Approved with distinction (cum laude).
Vale, R. C. D. (Coorientador)
21 mai. 2014Atividade: Orientações
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Manuel Pina, “Is Small the New Big? Challenges in the Retailing Industry” (October 2013).
Vale, R. C. D. (Coorientador)
25 out. 2013Atividade: Orientações
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Leena Lamberg ,“Performance Evaluation of an Export Promotion Agency: Music Finland Case Study” (October 2013).
Vale, R. C. D. (Orientador)
25 out. 2013Atividade: Orientações
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Ana Margarida Carvalho, “Consumer Behavior in the Luxury Industry: Getting a Grasp on Consumers’ Intrinsic and Extrinsic Motivations” (October 2012).
Vale, R. C. D. (Orientador)
25 out. 2012Atividade: Orientações
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John Aiello, “Impulse Buying in the Online Environment: The Effect Specific Digital Marketing Tools Have on Consumers’ Purchase Urge and Intent” (June 2011)
Vale, R. C. D. (Orientador)
25 jun. 2011Atividade: Orientações
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António Sá Santos, "Níveis de Usabilidade em Sites de Bibliotecas", Faculdade de Letras de Lisboa, Universidade de Lisboa (March 2011).
Vale, R. C. D. (Orientador)
25 mar. 2011Atividade: Orientações
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Bernardo Carvalho, “Renova case study: Personality, Passion and Irreverence in Marketing", Catholic University of Portugal, 2010
Vale, R. C. D. (Orientador)
25 jul. 2010Atividade: Orientações
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Sara Barreiro, “Logoplaste. A Successful Case of Customer-Centric Approach”, Catholic University of Portugal, 2010.
Vale, R. C. D. (Orientador)
25 jul. 2010Atividade: Orientações
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Raquel Mendonça, “A Vida Portuguesa: Bringing Identity and Nostalgia to New Business Ideas”, Catholic University of Portugal, 2010.
Vale, R. C. D. (Orientador)
25 jul. 2010Atividade: Orientações
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Ana Margarida Nogueira, “Throttleman: A Funny Brand Exploiting Relationship Marketing”, Catholic University of Portugal, 2010.
Vale, R. C. D. (Orientador)
25 jul. 2010Atividade: Orientações
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Sara Mendonça, “Private Labels- the overall impact of look-alikes”, work as part of project PTDC/EGE-GES/103899/2008, Catholic University of Portugal, 2010.
Vale, R. C. D. (Orientador)
25 jul. 2010Atividade: Orientações
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Sara Silva, “Impulsive Behavior in Online Groceries Retail”, co-supervised with Prof.Helena Szrek (FEP), ISEG-UTL, 2010.
Vale, R. C. D. (Coorientador)
25 jul. 2010Atividade: Orientações
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Joana Reto, “The Market Power of Private Labels”, work as part of project PTDC/EGE-GES/103899/2008, Catholic University of Portugal, 2010.
Vale, R. C. D. (Orientador)
25 jul. 2010Atividade: Orientações
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Marta Sousa, “Lanidor: an Umbrella Branding case of Sucess", Catholic University of Portugal, 2010.
Vale, R. C. D. (Orientador)
25 jul. 2010Atividade: Orientações