Detalhes do projeto
It is a consultancy project, developed for the OMNICOM PR GROUP. Its objective was to map changes in the mobility of the Portuguese, either in the context of daily commuting or in the context of leisure, subsequent to the Covid-19 pandemic. This mapping was done through a questionnaire to a sample stratified by NUTS of the Portuguese population (18 to 65 years old). From the collected data, a trend analysis was developed from which mobility profile clusters were identified, as well as the most likely scenarios for the near future. In general, the Portuguese highly value sustainability, and are seeking to change their habits by adopting more sustainable mobility practices, but they do not want to give up some comforts in their daily mobility, rejecting shared mobility solutions.
|Data de início/fim efetiva||1/03/21 → 30/11/21|
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