A bibliometric study of female plus size consumer challenge in the USA and Brazil

Ana Julia Büttner; Marcelo Augusto Linardi; Suzane Strehlau

doi:10.15444/gfmc2019.06.08.03

A bibliometric study of female plus size consumer challenge in the USA and Brazil

Ana Julia Büttner
, Marcelo Augusto Linardi
, Suzane Strehlau

Resultado de pesquisa › revisão de pares

Resumo

In Brazil overwieght people represent 58,2%, in the USA 40% of women’s population. Plus size is a standard of USA fashion industry that applies to woman who wears more than 12, and in Brazil it begins on 44. They are frustrated, because retails provide few options and don’t understand them.

Idioma original	English
Título da publicação do anfitrião	2019 Global Fashion Management Conference at Paris
Editora	Global Alliance of Marketing & Management Associations
Páginas	681-694
Número de páginas	14
DOIs	https://doi.org/10.15444/gfmc2019.06.08.03
Estado da publicação	Publicado - 11 jul. 2019
Publicado externamente	Sim

Série de publicação

Nome	Global Fashion Management Conference
ISSN (impresso)	2288-825X

ODS da ONU

Este resultado contribui para o(s) seguinte(s) Objetivo(s) de Desenvolvimento Sustentável

ODS 17 Parcerias para os objetivos

Acesso ao documento

10.15444/gfmc2019.06.08.03Licença: Unspecified

Citação

@inproceedings{f449651677174696ba71d8d3fcf0295a,

title = "A bibliometric study of female plus size consumer challenge in the USA and Brazil",

abstract = "In Brazil overwieght people represent 58,2\%, in the USA 40\% of women{\textquoteright}s population. Plus size is a standard of USA fashion industry that applies to woman who wears more than 12, and in Brazil it begins on 44. They are frustrated, because retails provide few options and don{\textquoteright}t understand them.",

keywords = "Consumer behavior, Fashion, Plus size",

author = "B{\"u}ttner, \{Ana Julia\} and Linardi, \{Marcelo Augusto\} and Suzane Strehlau",

year = "2019",

month = jul,

day = "11",

doi = "10.15444/gfmc2019.06.08.03",

language = "English",

series = "Global Fashion Management Conference",

publisher = "Global Alliance of Marketing \& Management Associations",

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booktitle = "2019 Global Fashion Management Conference at Paris",

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AU - Büttner, Ana Julia

AU - Linardi, Marcelo Augusto

AU - Strehlau, Suzane

PY - 2019/7/11

Y1 - 2019/7/11

N2 - In Brazil overwieght people represent 58,2%, in the USA 40% of women’s population. Plus size is a standard of USA fashion industry that applies to woman who wears more than 12, and in Brazil it begins on 44. They are frustrated, because retails provide few options and don’t understand them.

AB - In Brazil overwieght people represent 58,2%, in the USA 40% of women’s population. Plus size is a standard of USA fashion industry that applies to woman who wears more than 12, and in Brazil it begins on 44. They are frustrated, because retails provide few options and don’t understand them.

KW - Consumer behavior

KW - Fashion

KW - Plus size

U2 - 10.15444/gfmc2019.06.08.03

DO - 10.15444/gfmc2019.06.08.03

M3 - Conference contribution

T3 - Global Fashion Management Conference

SP - 681

EP - 694

BT - 2019 Global Fashion Management Conference at Paris

PB - Global Alliance of Marketing & Management Associations

ER -

A bibliometric study of female plus size consumer challenge in the USA and Brazil

Resumo

Série de publicação

ODS da ONU

Acesso ao documento

Impressão digital

Citação