Resumo
This article considers the future of audience research in the streaming era, questioning the dynamics and potentialities of the big data paradigm against the universe of content generated by users on digital platforms. Starting from this premise, the potential of new visualization techniques for the transmission of television fiction audience data is analyzed in light of a critical gap between the audience data and the audience itself.
Título traduzido da contribuição | Data visualization in reception research: an analysis of the visual presentation of television fiction audiences on streaming |
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Idioma original | Portuguese |
Número de páginas | 18 |
Revista | Anais do Congresso ALAIC |
Número de emissão | 1 |
Estado da publicação | Publicado - 12 mar. 2023 |
Evento | XVI Congreso de la Asociación Latinoamericana de Investigadores de la Comunicación (ALAIC) : La Comunicación como Bien Público Global: Nuevos lenguajes críticos y debates hacia el porvenir - Universidad de San Martín (UNSAM), Buenos Aires Duração: 27 set. 2022 → 29 set. 2022 Número de conferência: XVI https://www.alaic.org/es/ |