Acceptance criteria in a promotional tourism demarketing plan

Maria José Magalhães; Sérgio Tenreiro de Magalhães; Carlos Rodrigues; Susana Marques

doi:10.1016/j.procs.2017.11.121

Acceptance criteria in a promotional tourism demarketing plan

Maria José Magalhães^*
, Sérgio Tenreiro de Magalhães
, Carlos Rodrigues
, Susana Marques

^*Autor correspondente para este trabalho

Resultado de pesquisa › revisão de pares

10 Citações (Scopus)

10 Transferências (Pure)

Resumo

In a nature-based demarketing tourism plan the elaboration of promotional products are very important to reach the goals of encourage and awareness tourists to the demarketing measures used. The elaboration of a promotional product involves, in part, a creative process, making the evaluation of the final product subjective and, therefore, compromising the acceptance criteria and the finalization of the project. This work presents a tool for a common issue addressed in promotional tourism demarketing plans: raising environmental awareness. This tool can help to objectivate its acceptance criteria, making the process of acceptance of the final product (the promotional tourism demarketing plan) more objective, predictable and simpler.

Idioma original	English
Páginas (de-até)	934-939
Número de páginas	6
Revista	Procedia Computer Science
Volume	121
DOIs	https://doi.org/10.1016/j.procs.2017.11.121
Estado da publicação	Publicado - 2017
Evento	International Conference on ENTERprise Information Systems, CENTERIS 2017, International Conference on Project MANagement, ProjMAN 2017 and International Conference on Health and Social Care Information Systems and Technologies, HCist 2017 - Barcelona Duração: 8 nov. 2017 → 10 nov. 2017

ODS da ONU

Este resultado contribui para o(s) seguinte(s) Objetivo(s) de Desenvolvimento Sustentável

ODS 8 Trabalho digno e crescimento económico

Acesso ao documento

10.1016/j.procs.2017.11.121Licença:

26761848Final published version, 466 KBLicença:

http://hdl.handle.net/10400.14/33471Licença:

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Citação

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title = "Acceptance criteria in a promotional tourism demarketing plan",

abstract = "In a nature-based demarketing tourism plan the elaboration of promotional products are very important to reach the goals of encourage and awareness tourists to the demarketing measures used. The elaboration of a promotional product involves, in part, a creative process, making the evaluation of the final product subjective and, therefore, compromising the acceptance criteria and the finalization of the project. This work presents a tool for a common issue addressed in promotional tourism demarketing plans: raising environmental awareness. This tool can help to objectivate its acceptance criteria, making the process of acceptance of the final product (the promotional tourism demarketing plan) more objective, predictable and simpler.",

keywords = "Acceptance criteria, Acceptance tool, Tourism demarketing",

author = "Magalh{\~a}es, \{Maria Jos{\'e}\} and Magalh{\~a}es, \{S{\'e}rgio Tenreiro de\} and Carlos Rodrigues and Susana Marques",

note = "Publisher Copyright: {\textcopyright} 2017 The Authors. Published by Elsevier B.V. Copyright: Copyright 2018 Elsevier B.V., All rights reserved.; International Conference on ENTERprise Information Systems, CENTERIS 2017, International Conference on Project MANagement, ProjMAN 2017 and International Conference on Health and Social Care Information Systems and Technologies, HCist 2017 ; Conference date: 08-11-2017 Through 10-11-2017",

year = "2017",

doi = "10.1016/j.procs.2017.11.121",

language = "English",

volume = "121",

pages = "934--939",

journal = "Procedia Computer Science",

issn = "1877-0509",

publisher = "Elsevier BV",

}

TY - JOUR

T1 - Acceptance criteria in a promotional tourism demarketing plan

AU - Magalhães, Maria José

AU - Magalhães, Sérgio Tenreiro de

AU - Rodrigues, Carlos

AU - Marques, Susana

PY - 2017

Y1 - 2017

N2 - In a nature-based demarketing tourism plan the elaboration of promotional products are very important to reach the goals of encourage and awareness tourists to the demarketing measures used. The elaboration of a promotional product involves, in part, a creative process, making the evaluation of the final product subjective and, therefore, compromising the acceptance criteria and the finalization of the project. This work presents a tool for a common issue addressed in promotional tourism demarketing plans: raising environmental awareness. This tool can help to objectivate its acceptance criteria, making the process of acceptance of the final product (the promotional tourism demarketing plan) more objective, predictable and simpler.

AB - In a nature-based demarketing tourism plan the elaboration of promotional products are very important to reach the goals of encourage and awareness tourists to the demarketing measures used. The elaboration of a promotional product involves, in part, a creative process, making the evaluation of the final product subjective and, therefore, compromising the acceptance criteria and the finalization of the project. This work presents a tool for a common issue addressed in promotional tourism demarketing plans: raising environmental awareness. This tool can help to objectivate its acceptance criteria, making the process of acceptance of the final product (the promotional tourism demarketing plan) more objective, predictable and simpler.

KW - Acceptance criteria

KW - Acceptance tool

KW - Tourism demarketing

UR - https://www.scopus.com/pages/publications/85040236845

U2 - 10.1016/j.procs.2017.11.121

DO - 10.1016/j.procs.2017.11.121

M3 - Conference article

AN - SCOPUS:85040236845

SN - 1877-0509

VL - 121

SP - 934

EP - 939

JO - Procedia Computer Science

JF - Procedia Computer Science

T2 - International Conference on ENTERprise Information Systems, CENTERIS 2017, International Conference on Project MANagement, ProjMAN 2017 and International Conference on Health and Social Care Information Systems and Technologies, HCist 2017

Y2 - 8 November 2017 through 10 November 2017

ER -

Acceptance criteria in a promotional tourism demarketing plan

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