"Always in the Air, Always with You": Rádio Clube Português in 1963

The slogan ‘Always on the air, always with you’ reflects the continuity of radio
transmission during all 24 hours of the day from 1963 of Rádio Clube Português on its AM frequency. The radio station also launched separate and quite independent FM programming, with a new generation of producers and announcers. The slogan has provided the inspiration for this chapter, the principal objectives of which are to look at the great innovations of 1963, at the actions and careers of the principal agents, the announcers and producers, and their programmes, while also contextualising the changes that took place. As early as 1963, there was a separation of types of radio programming: the most popular Portuguese music programmes with two announcers, male and female, short-three minute newscasts every hour and a lot of advertising as the AM programming, with Anglo-American music and programmes sponsored by
companies on FM. Throughout the 1960s, Rádio Clube Português was the most
important radio station in Portugal and its programming won large audiences of young people, to whom the programme In Orbit would become very special.