An overview of means-end theory: potential application in consumer-oriented food product design

A. I. A. Costa*, M. Dekker, W. M. F. Jongen

*Autor correspondente para este trabalho

Resultado de pesquisarevisão de pares

116 Citações (Scopus)

Resumo

This paper presents an overview of the means-end chain theory and associated techniques, and discusses the virtues and shortcomings of its potential application in consumer-oriented food product design. This overview, based on literature in the food area, presents also the process of conducting a means-end study by drawing on previous research on consumers' motivations regarding meal choice. Finally, the usefulness of means-end studies in the context of consumer-oriented food product design is evaluated and future research trends in this area are discussed.

Idioma originalEnglish
Páginas (de-até)403-415
Número de páginas13
RevistaTrends in Food Science and Technology
Volume15
Número de emissão7-8
DOIs
Estado da publicaçãoPublicado - 1 jul 2004
Publicado externamenteSim
EventoConference on New Functional Ingredients and Foods - Copenhagen
Duração: 9 abr 200311 abr 2003

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