This paper presents an overview of the means-end chain theory and associated techniques, and discusses the virtues and shortcomings of its potential application in consumer-oriented food product design. This overview, based on literature in the food area, presents also the process of conducting a means-end study by drawing on previous research on consumers' motivations regarding meal choice. Finally, the usefulness of means-end studies in the context of consumer-oriented food product design is evaluated and future research trends in this area are discussed.
|Número de páginas||13|
|Revista||Trends in Food Science and Technology|
|Número de emissão||7-8|
|Estado da publicação||Publicado - 1 jul 2004|
|Evento||Conference on New Functional Ingredients and Foods - Copenhagen|
Duração: 9 abr 2003 → 11 abr 2003