Are social media users “online” with public libraries?

Talita Astori, Paulo Duarte*, Ricardo Gouveia Rodrigues, Vera Carlos

*Autor correspondente para este trabalho

Resultado de pesquisarevisão de pares

Resumo

This study explores the relationship between social media usage, the use of public libraries, and reading habits. The data were collected using a questionnaire that evaluates the profile of public library users, the use of social media platforms, and reading habits. A total of 222 valid answers were obtained. The results show that only 33.5% of the respondents are regular users of public libraries. The findings suggest that using social media negatively influences being a public library user who spends more time in social media at the expense of reading and using libraries. Since the number of users is a performance indicator for libraries, increased social media use could threaten their survival. However, social media can be an opportunity to reach current users to stimulate non-users to visit and change reading habits.

Idioma originalEnglish
Título da publicação do anfitriãoMarketing and Smart Technologies - Proceedings of ICMarkTech 2021
EditoresJosé Luís Reis, Marc K. Peter, Ricardo Cayolla, Zorica Bogdanović
EditoraSpringer Science and Business Media Deutschland GmbH
Páginas543-553
Número de páginas11
ISBN (eletrónico)9789811692727
ISBN (impresso)9789811692710
DOIs
Estado da publicaçãoPublicado - 2022
Publicado externamenteSim
EventoInternational Conference on Marketing and Technologies, ICMarkTech 2021 - La Laguna
Duração: 2 dez 20214 dez 2021

Série de publicação

NomeSmart Innovation, Systems and Technologies
Volume280
ISSN (impresso)2190-3018
ISSN (eletrónico)2190-3026

Conferência

ConferênciaInternational Conference on Marketing and Technologies, ICMarkTech 2021
País/TerritórioSpain
CidadeLa Laguna
Período2/12/214/12/21

Impressão digital

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Citação