Audience Perception of Etisalat “#200 Recharge” Television Commercial Influence among Service users in Awka Metropolis.

Bapyibi Job; Chinelo  Ude-Akpe

Audience Perception of Etisalat “#200 Recharge” Television Commercial Influence among Service users in Awka Metropolis.

Bapyibi Job^*
, Chinelo Ude-Akpe

^*Autor correspondente para este trabalho

Centro de Estudos de Comunicação e Cultura (CECC)

Resultado de pesquisa › revisão de pares

Resumo

Television is an audio-visual medium used for the presentation of issues for viewers’
appreciation. Its commercial quality is to attract audience attraction, stimulate interest on
advertised item and elicit patronage from those exposed to the message, as its primary
target audience. It becomes necessary to investigate how Etisalat has used the television
medium to address reality in product offer comprehension. The survey research method is
used to understand how 340 telecommunication service users in Awka respond to the “#200
recharge” sales offer. It is an exercise on how message comprehension associates with offer
understanding in the generation of the desired patronage.

Idioma original	English
Número do artigo	2(1)
Páginas (de-até)	20-40
Número de páginas	20
Revista	IDOSR JOURNAL OF COMMUNICATION AND ENGLISH
Volume	2
Número de emissão	1
Estado da publicação	Publicado - 3 mar. 2017

ODS da ONU

Este resultado contribui para o(s) seguinte(s) Objetivo(s) de Desenvolvimento Sustentável

ODS 1 Zero pobreza

Citação

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title = "Audience Perception of Etisalat “\#200 Recharge” Television Commercial Influence among Service users in Awka Metropolis.",

abstract = "Television is an audio-visual medium used for the presentation of issues for viewers{\textquoteright} appreciation. Its commercial quality is to attract audience attraction, stimulate interest on advertised item and elicit patronage from those exposed to the message, as its primary target audience. It becomes necessary to investigate how Etisalat has used the television medium to address reality in product offer comprehension. The survey research method is used to understand how 340 telecommunication service users in Awka respond to the “\#200 recharge” sales offer. It is an exercise on how message comprehension associates with offer understanding in the generation of the desired patronage. ",

keywords = "Audience perception, Etisalat commercial, \#200 recharge, Service users.",

author = "Bapyibi Job and Chinelo Ude-Akpe",

note = "ww.idosr.org Chinelo and Bapyibi 37 IDOSR JOURNAL OF COMMUNICATION AND ENGLISH 2(1) 20-40, 2017. REFERENCES 1. Arens, W.F. (1999). Contemporary advertising, 5th ed. Boston: Irwin. 2. Okoro, N. and Nnadiukwu, I. (2000). Perspectives of photography and photojournalism. Nsukka: Prize Publishers. 3. Kotler, P and Philip. (2005). Marketing management. New York: McGraw Hill. 4. Asika, N. (2000). Research methodology in the behavioural science. Lagos: Longman Nigeria. 5. Owuamalam, E. O. (2007). Radio – TV production. Owerri: Top Class Agencies Ltd. 6. Assael, H. (1981). Consumer behaviour and marketing action: Belmont, CA.: Wadsworth, Inc. 7. Oskamp, S. (1977). Attitudes and opinion. Englewood Cliffs, NJ: Prentice Hall Inc. 8. Greyser, S.A. (1999). Cases in advertising and communications management. Englewood Cliffs, NJ: Prentice Hall Inc. 9. Borchers, T. A. (2002). Persuasion in the media age. Boston: McGraw Hill. 10. Miller. K. (2002). Communication theories: perspectives, process and contents. Boston: McGraw Hill. 11. Fiske, J. (2000). Introduction to communication studies. 2nd ed. London: Routledge. Foundation. 12. Ozoh, H. (2014). Advertising concepts, practice and management. Enugu: Rhyce Kerex Publishers. Wimmer, R.D. and Dominick, J.R. (2000). Mass media research: an introduction. 6th ed. 13. Kotler, P. (2000). Principles of marketing communication. London: Free Press. 14. Bitner, (2000). Introduction to mass communication. 15. Hawkins, D.I; Best, R.J. and Coney, K.A. (1989). Consumer behaviour, implications for marketing strategy. Hoomwood Il: BPI Irwin. 16. Okoro, N. (2000). Mass communication research: Issues and methodologies. Nsukka: AP Express Publishers. www.idosr.org Chinelo and Bapyibi 38 IDOSR JOURNAL OF COMMUNICATION AND ENGLISH 2(1) 20-40, 2017. 17. Haskins, J.B. (1981). How to evaluate mass communication. New York: Advertising Research Foundation. 18. Comrey, A.L. (1973). A first course in factor analysis. New York: Academic Press. 19. E. O. (2007). Film and screen directing. Owerri: Top Class Agencies Ltd. 20. E. O. (2010). Who the cap fits. Jotrend Journal Vol.1, No.1 p. ",

year = "2017",

month = mar,

day = "3",

language = "English",

volume = "2",

pages = " 20--40",

journal = "IDOSR JOURNAL OF COMMUNICATION AND ENGLISH",

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T1 - Audience Perception of Etisalat “#200 Recharge” Television Commercial Influence among Service users in Awka Metropolis.

AU - Job, Bapyibi

AU - Ude-Akpe, Chinelo

N1 - ww.idosr.org Chinelo and Bapyibi 37 IDOSR JOURNAL OF COMMUNICATION AND ENGLISH 2(1) 20-40, 2017. REFERENCES 1. Arens, W.F. (1999). Contemporary advertising, 5th ed. Boston: Irwin. 2. Okoro, N. and Nnadiukwu, I. (2000). Perspectives of photography and photojournalism. Nsukka: Prize Publishers. 3. Kotler, P and Philip. (2005). Marketing management. New York: McGraw Hill. 4. Asika, N. (2000). Research methodology in the behavioural science. Lagos: Longman Nigeria. 5. Owuamalam, E. O. (2007). Radio – TV production. Owerri: Top Class Agencies Ltd. 6. Assael, H. (1981). Consumer behaviour and marketing action: Belmont, CA.: Wadsworth, Inc. 7. Oskamp, S. (1977). Attitudes and opinion. Englewood Cliffs, NJ: Prentice Hall Inc. 8. Greyser, S.A. (1999). Cases in advertising and communications management. Englewood Cliffs, NJ: Prentice Hall Inc. 9. Borchers, T. A. (2002). Persuasion in the media age. Boston: McGraw Hill. 10. Miller. K. (2002). Communication theories: perspectives, process and contents. Boston: McGraw Hill. 11. Fiske, J. (2000). Introduction to communication studies. 2nd ed. London: Routledge. Foundation. 12. Ozoh, H. (2014). Advertising concepts, practice and management. Enugu: Rhyce Kerex Publishers. Wimmer, R.D. and Dominick, J.R. (2000). Mass media research: an introduction. 6th ed. 13. Kotler, P. (2000). Principles of marketing communication. London: Free Press. 14. Bitner, (2000). Introduction to mass communication. 15. Hawkins, D.I; Best, R.J. and Coney, K.A. (1989). Consumer behaviour, implications for marketing strategy. Hoomwood Il: BPI Irwin. 16. Okoro, N. (2000). Mass communication research: Issues and methodologies. Nsukka: AP Express Publishers. www.idosr.org Chinelo and Bapyibi 38 IDOSR JOURNAL OF COMMUNICATION AND ENGLISH 2(1) 20-40, 2017. 17. Haskins, J.B. (1981). How to evaluate mass communication. New York: Advertising Research Foundation. 18. Comrey, A.L. (1973). A first course in factor analysis. New York: Academic Press. 19. E. O. (2007). Film and screen directing. Owerri: Top Class Agencies Ltd. 20. E. O. (2010). Who the cap fits. Jotrend Journal Vol.1, No.1 p.

PY - 2017/3/3

Y1 - 2017/3/3

N2 - Television is an audio-visual medium used for the presentation of issues for viewers’ appreciation. Its commercial quality is to attract audience attraction, stimulate interest on advertised item and elicit patronage from those exposed to the message, as its primary target audience. It becomes necessary to investigate how Etisalat has used the television medium to address reality in product offer comprehension. The survey research method is used to understand how 340 telecommunication service users in Awka respond to the “#200 recharge” sales offer. It is an exercise on how message comprehension associates with offer understanding in the generation of the desired patronage.

AB - Television is an audio-visual medium used for the presentation of issues for viewers’ appreciation. Its commercial quality is to attract audience attraction, stimulate interest on advertised item and elicit patronage from those exposed to the message, as its primary target audience. It becomes necessary to investigate how Etisalat has used the television medium to address reality in product offer comprehension. The survey research method is used to understand how 340 telecommunication service users in Awka respond to the “#200 recharge” sales offer. It is an exercise on how message comprehension associates with offer understanding in the generation of the desired patronage.

KW - Audience perception

KW - Etisalat commercial

KW - #200 recharge

KW - Service users.

M3 - Review article

SN - 2550-7958

VL - 2

SP - 20

EP - 40

JO - IDOSR JOURNAL OF COMMUNICATION AND ENGLISH

JF - IDOSR JOURNAL OF COMMUNICATION AND ENGLISH

IS - 1

M1 - 2(1)

ER -

Audience Perception of Etisalat “#200 Recharge” Television Commercial Influence among Service users in Awka Metropolis.

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