Brand mergers: Examining responses to name and logo design

Resultado de pesquisa

Idioma original	English
Editora	Universidade Católica Portuguesa
Estado da publicação	Publicado - 2011

Outros arquivos e links

@techreport{14ee44ad46774f6790d4f99c308d12a8,

title = "Brand mergers: Examining responses to name and logo design",

author = "Joana Machado and Paulo Lencastre",

year = "2011",

language = "English",

publisher = "Universidade Cat{\'o}lica Portuguesa",

address = "Portugal",

type = "WorkingPaper",

institution = "Universidade Cat{\'o}lica Portuguesa",

}