Brasileiros e ciganos no prime-time português: estudo de caso

This article presents some data on the representation of Brazilian and gipsy people on Portuguese prime-time TV, with reference to a sample of the three main Portuguese channels (RTP1, SIC and TVI) from 4 March to 22 May 2004. Applying a multidisciplinary content method analysis with SPSS, the conclusion is that Brazilian images depend on the agenda and the media events, such as Euro 2004 and Rock in Rio Lisboa, and that the few gipsy images presented on Portuguese television are framed in a negative view.