Business models for sustainable technologies: exploring business model evolution in the case of electric vehicles

René Bohnsack, Jonatan Pinkse*, Ans Kolk

*Autor correspondente para este trabalho

Resultado de pesquisarevisão de pares

325 Citações (Scopus)

Resumo

Sustainable technologies challenge prevailing business practices, especially in industries that depend heavily on the use of fossil fuels. Firms are therefore in need of business models that transform the specific characteristics of sustainable technologies into new ways to create economic value and overcome the barriers that stand in the way of their market penetration. A key issue is the respective impact of incumbent and entrepreneurial firms' path-dependent behaviour on the development of such new business models. Embedded in the literature on business models, this paper explores how incumbent and entrepreneurial firms' path dependencies have affected the evolution of business models for electric vehicles. Based on a qualitative analysis of electric vehicle projects of key industry players over a five-year period (2006-2010), the paper identifies four business model archetypes and traces their evolution over time. Findings suggest that incumbent and entrepreneurial firms approach business model innovation in distinctive ways. Business model evolution shows a series of incremental changes that introduce service-based components, which were initially developed by entrepreneurial firms, to the product. Over time there seems to be some convergence in the business models of incumbents and entrepreneurs in the direction of delivering economy multi-purpose vehicles.

Idioma originalEnglish
Páginas (de-até)284-300
Número de páginas17
RevistaResearch Policy
Volume43
Número de emissão2
DOIs
Estado da publicaçãoPublicado - mar 2014
Publicado externamenteSim

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