Corporate social responsibility communication practices in the Portuguese banking

Sandrina Sobral; Clotilde Passos; Célia Ribeiro; Paula Fonseca

doi:10.29352/mill0211e.25791

Corporate social responsibility communication practices in the Portuguese banking

Título traduzido da contribuição: Práticas de comunicação de responsabilidade social empresarial no setor bancário português

Sandrina Sobral^*
, Clotilde Passos
, Célia Ribeiro
, Paula Fonseca

^*Autor correspondente para este trabalho

Instituto de Gestão e das Organizações da Saúde

Resultado de pesquisa › revisão de pares

13 Transferências (Pure)

Resumo

Introdução: Num mundo marcado pela globalização, onde as organizações são obrigadas a ajustar seus objetivos às notórias mudanças ambientais e sociais, bem como à proeminente crise de valores, a sociedade despertou para a importância da responsabilidade social empresarial (RSE). As práticas de comunicação de RSE promovem e disseminam iniciativas baseadas em princípios sociais e éticos, mobilizando as empresas para a sua adoção e participação. Objetivo: Realizar um levantamento da tipologia das ações de RSE comunicadas pelo setor bancário português, bem como analisar a perceção dos bancários sobre o assunto. Métodos: O estudo é desenvolvido segundo uma tipologia descritiva e exploratória e utiliza a metodologia de estudo de caso numa instituição bancária. Resultados: Os resultados indicam a existência de múltiplas ações de divulgação, nomeadamente socioambientais, principalmente voltadas para a comunidade externa, amplamente conhecidas e reconhecidas pelos colaboradores. Conclusão: As descobertas fornecem informações valiosas para profissionais do setor bancário e estabelecem as bases para pesquisas futuras.

Título traduzido da contribuição	Práticas de comunicação de responsabilidade social empresarial no setor bancário português
Idioma original	English
Número do artigo	e25791
Número de páginas	13
Revista	Millenium: Journal of Education, Technologies, and Health
Volume	2022
Número de emissão	11
DOIs	https://doi.org/10.29352/mill0211e.25791
Estado da publicação	Publicado - 16 dez. 2022

ODS da ONU

Este resultado contribui para o(s) seguinte(s) Objetivo(s) de Desenvolvimento Sustentável

ODS 12 Consumo e produção responsáveis

Keywords

Comunicação
Divulgação
Responsabilidade social empresarial
Bancos
Portugal

Acesso ao documento

10.29352/mill0211e.25791Licença:

98882755Final published version, 542 KBLicença:

http://hdl.handle.net/10400.14/45194Licença:

Outros arquivos e links

Link to publication in Scopus

Citação

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title = "Corporate social responsibility communication practices in the Portuguese banking",

abstract = "Introduction: In a world shaped by globalization, where organizations are forced to adjust their objectives to the most notable environmental and social changes as well as the prominent crisis of values, society has awakened to the importance of corporate social responsibility (CSR). CSR communication practices promote and disseminate initiatives based on social and ethical principles, mobilizing companies to adopt and take part in them. Objetive: conduct a survey of the typology of CSR actions communicated by the Portuguese banking sector as well as to evaluate bankers' perceptions about the subject. Methods: The study is developed according to a descriptive and exploratory typology and uses case study methodology in a banking institution. Results: Results indicate there are multiple disclosure actions, namely social and environmental, mostly aimed at the external community, widely known and recognized by employees. Conclusion: These findings provide valuable information for banking professionals and lay the foundation for future research.",

keywords = "Banks, Communication, Corporate social responsibility, Disclosure, Portugal, Comunica{\c c}{\~a}o, Divulga{\c c}{\~a}o, Responsabilidade social empresarial, Bancos, Portugal",

author = "Sandrina Sobral and Clotilde Passos and C{\'e}lia Ribeiro and Paula Fonseca",

year = "2022",

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TY - JOUR

T1 - Corporate social responsibility communication practices in the Portuguese banking

AU - Sobral, Sandrina

AU - Passos, Clotilde

AU - Ribeiro, Célia

AU - Fonseca, Paula

PY - 2022/12/16

Y1 - 2022/12/16

N2 - Introduction: In a world shaped by globalization, where organizations are forced to adjust their objectives to the most notable environmental and social changes as well as the prominent crisis of values, society has awakened to the importance of corporate social responsibility (CSR). CSR communication practices promote and disseminate initiatives based on social and ethical principles, mobilizing companies to adopt and take part in them. Objetive: conduct a survey of the typology of CSR actions communicated by the Portuguese banking sector as well as to evaluate bankers' perceptions about the subject. Methods: The study is developed according to a descriptive and exploratory typology and uses case study methodology in a banking institution. Results: Results indicate there are multiple disclosure actions, namely social and environmental, mostly aimed at the external community, widely known and recognized by employees. Conclusion: These findings provide valuable information for banking professionals and lay the foundation for future research.

AB - Introduction: In a world shaped by globalization, where organizations are forced to adjust their objectives to the most notable environmental and social changes as well as the prominent crisis of values, society has awakened to the importance of corporate social responsibility (CSR). CSR communication practices promote and disseminate initiatives based on social and ethical principles, mobilizing companies to adopt and take part in them. Objetive: conduct a survey of the typology of CSR actions communicated by the Portuguese banking sector as well as to evaluate bankers' perceptions about the subject. Methods: The study is developed according to a descriptive and exploratory typology and uses case study methodology in a banking institution. Results: Results indicate there are multiple disclosure actions, namely social and environmental, mostly aimed at the external community, widely known and recognized by employees. Conclusion: These findings provide valuable information for banking professionals and lay the foundation for future research.

KW - Banks

KW - Communication

KW - Corporate social responsibility

KW - Disclosure

KW - Portugal

KW - Comunicação

KW - Divulgação

KW - Responsabilidade social empresarial

KW - Bancos

KW - Portugal

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DO - 10.29352/mill0211e.25791

M3 - Article

AN - SCOPUS:85180514083

SN - 0873-3015

VL - 2022

JO - Millenium: Journal of Education, Technologies, and Health

JF - Millenium: Journal of Education, Technologies, and Health

IS - 11

M1 - e25791

ER -

Corporate social responsibility communication practices in the Portuguese banking

Resumo

ODS da ONU

Keywords

Acesso ao documento

Outros arquivos e links

Impressão digital

Citação