Aromatic plants such as lavender are stirring the attention of many researchers due to their content in bioactive secondary metabolites that can be used in traditional medicine. However, information regarding naturally occurring lavender associated bacterial endophytes (BE) is limited. To the best of our knowledge, this is the first study which aims to assess the phylogenetic diversity of the culturable endophytic bacteria of Lavandula dentata cultivated under organic management and to evaluate their potential as plant growth promoting (PGP) agents. BE were grouped by random amplified polymorphic DNA and identified by 16S ribosomal RNA gene sequencing. Endophytes were further characterized for the ability to produce several PGP substances, like ammonia, siderophores, indol-3-acetic acid, and hydrogen cyanide and for the ability to solubilize phosphate. Plant cell-wall degrading enzymes were also determined. Densities of BE were higher in roots (log6.39CFUg-1 fresh weight) than in shoots (log5.56CFUg-1 fresh weight). Phylogenetic analysis showed that BE were affiliated to two major groups: γ-Proteobacteria (50%) and Firmicutes (31.6%) and a small part belonged to α- (7.9%) and β-Proteobacteria (10.5%), being Pseudomonas and Bacillus the most highly represented genera. Higher bacterial diversity was found in the lavender roots, with endophytes belonging to 6 different genera (Pseudomonas, Variovorax, Rhizobium, Caulobacter, Bacillus and Paenibacillus), than in shoots where only 3 genera (Bacillus, Pseudomonas and Xanthomonas) were found. Overall, BE showed ability to produce extracellular enzymes and multiple PGP traits, suggesting their potential use as efficient bioinoculants in sustainable cultivation of medicinal and aromatic plants.