Entrepreneurial orientation and its effect on sustainability decision tradeoffs: the case of sustainable fashion firms

Lori DiVito*, René Bohnsack

*Autor correspondente para este trabalho

Resultado de pesquisarevisão de pares

79 Citações (Scopus)
1 Transferências (Pure)

Resumo

We examined the entrepreneurial orientation and sustainability orientation, a persistent and conflicting duality, of sustainable entrepreneurs and their evaluation of competing priorities in sustainability decision making. We conducted an exploratory, mixed-method study of 24 sustainable fashion firms and collected data through structured surveys and rich in-depth interviews. Through our inductive and deductive analysis, we derive three sustainability decision making profiles (singular, flexible and holistic) with distinct prioritization logic (nested, ordered and aligned, respectively). We find different configurations of entrepreneurial orientation correspond to the sustainability decision making profiles. We extend the literature by showing how the reflexivity of entrepreneurial orientation interacts with sustainability orientation.
Idioma originalEnglish
Páginas (de-até)569-587
Número de páginas19
RevistaJournal of Business Venturing
Volume32
Número de emissão5
DOIs
Estado da publicaçãoPublicado - set 2017

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