TY - GEN
T1 - Explaining national brands and private labels price differentials
T2 - 3rd International Conference on Research on National Brand and Private Label Marketing, NB and PL 2016
AU - Matos, Pedro Verga
AU - Vale, Rita Coelho do
N1 - Publisher Copyright:
© 2016, Springer International Publishing Switzerland.
PY - 2016
Y1 - 2016
N2 - In the rapidly changing business environment of today, retailers’ private labels, and its associated power, can be a critical element to help retailers distinguish from competitors and to compete with national brands manufacturers. The present research suggests that the price differentials between NBs and PLs can be explained simultaneously by two distinctive factors: (1) retailers power and, (2) specific product categories characteristics. To study this phenomenon, the authors propose a theoretical modeling approach to estimate across multiple categories and retailing chains these two effects. This model allows its application in markets with different concentrations levels, testing for the importance of the market structure in determining retailers’ power.
AB - In the rapidly changing business environment of today, retailers’ private labels, and its associated power, can be a critical element to help retailers distinguish from competitors and to compete with national brands manufacturers. The present research suggests that the price differentials between NBs and PLs can be explained simultaneously by two distinctive factors: (1) retailers power and, (2) specific product categories characteristics. To study this phenomenon, the authors propose a theoretical modeling approach to estimate across multiple categories and retailing chains these two effects. This model allows its application in markets with different concentrations levels, testing for the importance of the market structure in determining retailers’ power.
KW - Private labels
KW - Product categories’ effect
KW - Retailers’ power
KW - Retailing competition
UR - http://www.scopus.com/inward/record.url?scp=85125413853&partnerID=8YFLogxK
U2 - 10.1007/978-3-319-39946-1_10
DO - 10.1007/978-3-319-39946-1_10
M3 - Conference contribution
AN - SCOPUS:85125413853
SN - 9783319399454
T3 - Springer Proceedings in Business and Economics
SP - 85
EP - 90
BT - Advances in national brand and private label marketing
A2 - Martínez-López, Francisco J.
A2 - Gázquez-Abad, Juan Carlos
A2 - Gijsbrecht, Els
PB - Springer Science and Business Media B.V.
Y2 - 29 June 2016 through 1 July 2016
ER -