Exploring the attitudes of bottled wine distributors toward wine producers in the Portuguese wine sector

Namércio Pereira da Cunha*, Sandra Maria Correia Loureiro, Arménio Rego

*Autor correspondente para este trabalho

Resultado de pesquisarevisão de pares

2 Citações (Scopus)

Resumo

The wine sector has unique features that have not been deeply studied. This study aims to explore the attitudes of bottled wine distributors toward wine producers in the Portuguese wine sector. Eleven interviews (about 60 min each) were carried out with all major wine distributor managers. The transcribed interviews were analyzed using qualitative software. Content analysis shows that distributors develop six main attitudes toward producers: (a) Long-term Relationship, (b) Cooperation, (c) Interdependence, (d) Product Quality, (e) Trust, and (f) Brand Image. Findings may help managers of the wine sector and promote favorable relationships with the distributing customers.
Idioma originalEnglish
Páginas (de-até)15-32
Número de páginas18
RevistaJournal of International Food and Agribusiness Marketing
Volume27
Número de emissão1
DOIs
Estado da publicaçãoPublished - 2 jan 2015
Publicado externamenteSim

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