Volunteering through the workplace is growing, with companies investing millions of dollars into it but possessing little knowledge of its value. This paper explores the value that a corporate volunteering programme (EDP Group) generated. The analysis was based on a new model, the “whole value model”, which resulted from the adaptation of a model that Andrew Haldane advocated in 2014. It showed that a corporate volunteering programme could generate an estimated average of at least €3.55 for every €1 invested and the potential return on a volunteer hour was guaranteed to be 5.75 times higher than its costs. This case study showed that the economic value was a small part of the whole value generated (estimated to be at least 22 times larger than just the economic value). The study facilitated the setting and testing of a new model for the value analysis of corporate volunteering.
|Número de páginas||25|
|Revista||The Journal of Corporate Citizenship|
|Número de emissão||67|
|Estado da publicação||Published - 2017|