Frezite had an early start in internationalization just a few years after its foundation. The experience gained after years doing business with nearby countries brought the company face to face with an important and difficult challenge: the launch of an operation in Brazil, a continent distant from its headquarters. Although facing many difficulties in this new venture, the Internationalization in Brazil has been a very successful one, a success that has continued in the past 15 years. The company has gone through major changes during its period in the new continent: after starting with exports it has set up a production unit in the country, furthering the level of Internationalization. This case study aims at understanding how the Internationalization in Brazil was made and to analyse its main features.
|Editora||The Case Centre|
|Órgão de ativação||Frezite|
|Número de páginas||10|
|Volume||P515-029-1 and P515-029-8|
|Estado da publicação||Publicado - 2015|