@techreport{1abcb38939c643ea91bae6ff509b7309,
title = "Frezite: internationalization in Brazil",
abstract = "Frezite had an early start in internationalization just a few years after its foundation. The experience gained after years doing business with nearby countries brought the company face to face with an important and difficult challenge: the launch of an operation in Brazil, a continent distant from its headquarters. Although facing many difficulties in this new venture, the Internationalization in Brazil has been a very successful one, a success that has continued in the past 15 years. The company has gone through major changes during its period in the new continent: after starting with exports it has set up a production unit in the country, furthering the level of Internationalization. This case study aims at understanding how the Internationalization in Brazil was made and to analyse its main features. Ref. No. P515-029-1 and P515-029-8.",
keywords = "Internationalization, Competitiveness, International marketing, Entry modes, Uppsala model, Brazil, Portugal, Engineering, Cutting tools, Furniture sector",
author = "Silva, \{Susana C.\} and Frade, \{T{\'a}ssia Hanna\}",
year = "2015",
language = "English",
series = "The Case Centre",
publisher = "The Case Centre",
number = "Ref. no. P515-029-1",
type = "WorkingPaper",
institution = "The Case Centre",
}