Generation Alpha and music: the influence of TikTok on music consumption

Ana Filipa Dias; Patricia Dias; José Gabriel Andrade

doi:10.20504/opus2025.31.32

Generation Alpha and music: the influence of TikTok on music consumption

Título traduzido da contribuição: A geraçâo Alpha e a música: a influencia do TikTok no consumo musical

Ana Filipa Dias
, Patricia Dias
, José Gabriel Andrade

Resultado de pesquisa › revisão de pares

3 Transferências (Pure)

Resumo

Este artigo explora a relação entre a Geração Alpha e a música. O TikTok tem se tornado cada vez mais importante no cenário das mídias sociais e é a plataforma favorita do público mais jovem. A plataforma de vídeos curtos utiliza trechos de músicas, e alguns dos formatos mais populares são vídeos de dublagem e coreografias. Nossa abordagem qualitativa combina questionários de perguntas abertas personalizados com especialistas e grupos focais com Alphas para investigar o papel desempenhado pelo TikTok no consumo musical dessa geração. Nossas descobertas revelam que o TikTok é essencial para definir tendências, ajudar os Alphas a descobrir novas músicas, criar um senso de comunidade e tornar o consumo musical mais variado.

Título traduzido da contribuição	A geraçâo Alpha e a música: a influencia do TikTok no consumo musical
Idioma original	English
Número do artigo	e253132
Páginas (de-até)	1-22
Número de páginas	22
Revista	Opus
Volume	31
DOIs	https://doi.org/10.20504/opus2025.31.32
Estado da publicação	Publicado - 2025

Keywords

Geração Alpha
TikTok
Música
Consumo musical
Mídias sociais

Acesso ao documento

10.20504/opus2025.31.32Licença:

139072854Final published version, 303 KBLicença:

http://hdl.handle.net/10400.14/56729Licença:

Outros arquivos e links

Link to publication in Scopus

CECC: Research Centre for Communication and Culture: UID/00126/2025. Pluriannual 2025-2029
Lopes, A. (PI)
1/01/25 → 31/12/29
Projeto

Citação

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title = "Generation Alpha and music: the influence of TikTok on music consumption",

abstract = "This article explores the relationship between Generation Alpha and music. TikTok has become increasingly important in the social media landscape and is the preferred platform of younger audiences. The short-video platform uses excerpts of songs, with lip-sync and dance videos among its most popular formats. Our qualitative approach combines open-ended questionnaires with experts and focus groups with members of Generation Alpha to investigate the role of TikTok in shaping this generation{\textquoteright}s music consumption. The findings indicate that TikTok is essential in setting trends, helping young people discover new songs, fostering a sense of community, and diversifying patterns of music consumption.",

keywords = "Generation Alpha, TikTok, Music, Music consumption, Social media, Gera{\c c}{\~a}o Alpha, TikTok, M{\'u}sica, Consumo musical, M{\'i}dias sociais",

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KW - Mídias sociais

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Generation Alpha and music: the influence of TikTok on music consumption

Resumo

Keywords

Acesso ao documento

Outros arquivos e links

Impressão digital

Projetos

CECC: Research Centre for Communication and Culture: UID/00126/2025. Pluriannual 2025-2029

Citação