@inproceedings{298b8d2cc1084b00ac05d5c2f0f60a2b,
title = "Goal setting, goal pursuit, and the dynamics of grocery shopping",
abstract = " Retail managers must create shopping experiences that satisfy customers and are profitable to stores. This paper presents findings from a field study showing how consumers{\textquoteright} goal-directed activities, namely shopping goals and plans, may moderate effects of in-store stimuli on purchase decisions and hence influence both unplanned buying and customer satisfaction. ",
author = "Costa, \{Ana I. A.\} and Vale, \{Rita Coelho do\}",
year = "2013",
language = "English",
series = "European Advances in Consumer Research",
booktitle = "2013 EACR European Advances in Consumer Research Conference “Consumer Research in turbulent times:Managing a balancing act”",
}