Hot brands are cool: The temperature scale as a tool for branding in a digital age

Idioma original	English
Título da publicação do anfitrião	Universidad Blanquerna, Barcelona
Estado da publicação	Publicado - 2013

Citação

• APA
• Author
• BIBTEX
• Harvard
• Standard
• RIS
• Vancouver

Soares, F. P. N. D. E. M. D. (2013). Hot brands are cool: The temperature scale as a tool for branding in a digital age. Em Universidad Blanquerna, Barcelona

Soares, Fátima Patrícia Nunes da Encarnação Marques Dias. / Hot brands are cool : The temperature scale as a tool for branding in a digital age. Universidad Blanquerna, Barcelona. 2013.

@inproceedings{1d133798b43a4201a08b32db940eed26,

title = "Hot brands are cool: The temperature scale as a tool for branding in a digital age",

author = "Soares, {F{\'a}tima Patr{\'i}cia Nunes da Encarna{\c c}{\~a}o Marques Dias}",

year = "2013",

language = "English",

booktitle = "Universidad Blanquerna, Barcelona",

}

Soares, FPNDEMD 2013, Hot brands are cool: The temperature scale as a tool for branding in a digital age. em Universidad Blanquerna, Barcelona.

Hot brands are cool: The temperature scale as a tool for branding in a digital age. / Soares, Fátima Patrícia Nunes da Encarnação Marques Dias.
Universidad Blanquerna, Barcelona. 2013.

Resultado de pesquisa

TY - GEN

T1 - Hot brands are cool

T2 - The temperature scale as a tool for branding in a digital age

AU - Soares, Fátima Patrícia Nunes da Encarnação Marques Dias

PY - 2013

Y1 - 2013

M3 - Conference contribution

BT - Universidad Blanquerna, Barcelona

ER -

Soares FPNDEMD. Hot brands are cool: The temperature scale as a tool for branding in a digital age. Em Universidad Blanquerna, Barcelona. 2013