Hot brands are cool: The temperature scale as a tool for branding in a digital society

Idioma original	English
Título da publicação do anfitrião	Media Business Models: Breaking the Traditional Value Chain
Estado da publicação	Publicado - 2015

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Dias, P. (2015). Hot brands are cool: The temperature scale as a tool for branding in a digital society. Em Media Business Models: Breaking the Traditional Value Chain

Dias, Patrícia. / Hot brands are cool : The temperature scale as a tool for branding in a digital society. Media Business Models: Breaking the Traditional Value Chain. 2015.

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title = "Hot brands are cool: The temperature scale as a tool for branding in a digital society",

author = "Patr{\'i}cia Dias",

year = "2015",

language = "English",

booktitle = "Media Business Models: Breaking the Traditional Value Chain",

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Dias, P 2015, Hot brands are cool: The temperature scale as a tool for branding in a digital society. em Media Business Models: Breaking the Traditional Value Chain.

Hot brands are cool: The temperature scale as a tool for branding in a digital society. / Dias, Patrícia.
Media Business Models: Breaking the Traditional Value Chain. 2015.

Resultado de pesquisa

TY - CHAP

T1 - Hot brands are cool

T2 - The temperature scale as a tool for branding in a digital society

AU - Dias, Patrícia

PY - 2015

Y1 - 2015

M3 - Chapter

BT - Media Business Models: Breaking the Traditional Value Chain

ER -

Dias P. Hot brands are cool: The temperature scale as a tool for branding in a digital society. Em Media Business Models: Breaking the Traditional Value Chain. 2015