How entrepreneurial orientation and stakeholder engagement shape innovation culture at family business

Carlos Martins, Adélia Monarca, Isabel Torres, Paula Rodrigues

Resultado de pesquisarevisão de pares

5 Transferências (Pure)

Resumo

The paper aims to verify how the Entrepreneurial Orientation (EO) of Family Business (FB), through the Stakeholders Engagement (SE), develops an Innovation Culture (IC) – ideas, learning through try-error and relations network to become sustainable in the long term. The study used a qualitative approach, using sixteen interviews with current managers and other stakeholders from family businesses from different sectors of activity. The results demonstrate that FB need to analyze the current state of their market, as well as its evolution (such as consumer habits and perceived risk), to plan, evolve and innovate upon the perceived changes. A successful FB achieves a positive and effective approach to deal
Idioma originalEnglish
Páginas (de-até)285-302
Número de páginas18
RevistaEuropean Modern Studies Journal
Volume7
Número de emissão3
DOIs
Estado da publicaçãoPublicado - 2023

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