How natural features in logo design influence consumers’ preferences: revision of the literature and proposal for a data collection instrument'

Joana Machado; Joana Ferreira

How natural features in logo design influence consumers’ preferences: revision of the literature and proposal for a data collection instrument'

Joana Machado
, Joana Ferreira

Resultado de pesquisa › revisão de pares

Idioma original	English
Título da publicação do anfitrião	Proceedings of the 11th International Marketing Trends Conference
Estado da publicação	Publicado - jan. 2011

Citação

@inproceedings{5a1336ce4b66499b8acb33e5644c08b6,

title = "How natural features in logo design influence consumers{\textquoteright} preferences: revision of the literature and proposal for a data collection instrument'",

author = "Joana Machado and Joana Ferreira",

year = "2011",

month = jan,

language = "English",

booktitle = "Proceedings of the 11th International Marketing Trends Conference",

}