How social influence an image impact on the intention to use a technology: a study from the battery electric vehicle domain

Alessandro Lampo*, Susana Costa e Silva

*Autor correspondente para este trabalho

Resultado de pesquisarevisão de pares

Resumo

Technology research offers several theories and models to explain how individuals accept and use technology innovations. While these often focus on the technical aspects of the innovation, they tend to downplay the affective component of technology. Recognizing that the adoption of technology is also determined by what it means and represents to the users, this paper aims to fill the gap in the literature by studying the effects of social influence and image on the behavioral intention to adopt a technology. We used structural equation modeling (SmartPLS) to analyze data collected from 238 self-administrated surveys regarding the behavioral intention of Macau residents to use battery electric vehicles. The result showed significant relationships among the variables in the model and depicted the construct of image as a strong factor in the adoption decision. Our findings suggest that social influence may not exhibit substantial impact in the case of innovations in their initial phase and, more importantly, the construct of image could be included as a key predictor of behavioral intention in technology acceptance models, particularly in contexts where the choices that consumers make are public, and therefore subject to judgments from the members of the community.
Idioma originalEnglish
Título da publicação do anfitriãoICEME 2022 - 2022 13th International Conference on E-Business, Management and Economics
EditoraAssociation for Computing Machinery (ACM)
Páginas142–146
Número de páginas5
ISBN (eletrónico)9781450396394
ISBN (impresso)9781450396394
DOIs
Estado da publicaçãoPublicado - 16 jul 2022
Evento International Conference on E-business, Management and Economics - Beijing
Duração: 16 jul 202218 jul 2022
Número de conferência: 13

Série de publicação

NomeACM International Conference Proceeding Series

Conferência

Conferência International Conference on E-business, Management and Economics
Título abreviadoICEME 2022
País/TerritórioChina
CidadeBeijing
Período16/07/2218/07/22

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