Key drivers of performance and profitability in a social business

In order to build a successful strategy for any type of business, a strategic analysis needs to be performed. A strategic analysis consists of multiple elements, but it always starts with environmental scanning. This research focuses on that very first step by conducting an environmental analysis. It is a strategic tool that identifies all the external and internal elements, which could possibly affect the organization's performance. The aim of this research was not to provide all the final and conclusive answers. It was merely to explore the research topic with varying levels of depth. Additionally, this research tended to tackle new problems on which little or no previous research has been done by combining and elaborating well-known models, such as PESTEL, Porter's 5 forces, and SWOT. The research problem of this chapter can be described as to determine the possibilities of starting a successful commercial business within the social welfare sector of Portugal.