M&As and Brand Identity – How can Names and Logos be Combined and how do Consumers Perceive them

Resultado de pesquisa › revisão de pares

Idioma original	English
Título da publicação do anfitrião	Contemporary Issues in Brand Research
Subtítulo da publicação do anfitrião	Athens Institute for Education and Research
Editora	Athens Institute for Education and Research
ISBN (impresso)	978-960-6672-68-2
Estado da publicação	Publicado - 2010

Citação

@inbook{57365dfb96804ab2b175083bd5ea9916,

title = "M\&As and Brand Identity – How can Names and Logos be Combined and how do Consumers Perceive them",

author = "Joana Machado and Paulo Lencastre and Pedro Dion{\'i}sio",

year = "2010",

language = "English",

isbn = "978-960-6672-68-2",

booktitle = "Contemporary Issues in Brand Research",

publisher = "Athens Institute for Education and Research",

address = "Greece",

}