Marketing advantages via new manufacturing technologies

Wulff Plinke*, Michael Kleinaltenkamp

*Autor correspondente para este trabalho

Resultado de pesquisarevisão de pares

2 Citações (Scopus)

Resumo

Computer-integrated manufacturing (CIM) is generally seen as the manufacturing technology of the future. Within the scope of discussion concerning the chances and risks of CIM it is always pointed out that a company can also strengthen its market position by the improvements following the implementation of CIM at the factory floor. These competitive advantages do not arise automatically. It rather requires an effective marketing orientation to transform those technological innovations into competitive advantages.

Idioma originalEnglish
Páginas (de-até)127-131
Número de páginas5
RevistaRobotics and Computer Integrated Manufacturing
Volume7
Número de emissão1-2
DOIs
Estado da publicaçãoPublicado - 1990
Publicado externamenteSim

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