Performance evaluation of Parfois retailing stores

Maria Emília Dias Alves, Maria C. A. Silva Portela

Resultado de pesquisarevisão de pares

Resumo

This study describes a method for the assessment of retail store performance using Data Envelopment Analysis (DEA). The method is applied to the Portuguese company, Parfois, operating in retail fashion accessories, where we analyze the efficiency of 63 stores operating in Portugal. Firstly, we present a literature review on the subject, followed by a description of the company and the DEA method applied to the Parfois stores. Then, some of the factors potentially affecting the efficiency of Parfois stores are also analyzed, and the implications of using this method are discussed. The main intention of the study is to show how DEA can be used as a support tool to the management of Parfois stores at a national level and to help the company, through the identification of areas of potential growth, to define objectives, to increase its performance and achieve excellence.
Idioma originalEnglish
Título da publicação do anfitriãoOperational research
EditoresJoão Paulo Almeida, José Fernando Oliveira, Alberto Adrego Pinto
Local da publicaçãoCham
EditoraSpringer Verlag
Páginas1-17
Número de páginas17
Volume4
ISBN (eletrónico)9783319203287
ISBN (impresso)9783319203270
DOIs
Estado da publicaçãoPublicado - 2015
Evento16th National Conference of the APDIO - Bragança
Duração: 3 jun 20135 jun 2013
Número de conferência: 16

Série de publicação

NomeCIM Series in Mathematical Sciences
Volume4

Conferência

Conferência16th National Conference of the APDIO
País/TerritórioPortugal
CidadeBragança
Período3/06/135/06/13

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