Radical and incremental creativity: antecedents and processes

This study extends creativity theory and research by differentiating between 2 distinct forms of creative performance: radical and incremental. It also examines the differential effects of certain antecedents on these two forms of creativity. Results demonstrate that intrinsic motivation, problem-driven, and abstract theory-related creative ideas are associated mostly with radical creativity, whereas extrinsic motivation and ideas that are solution-driven and developed on the basis of concrete practices are linked more closely to incremental creativity. Theoretical and managerial implications are discussed.