Servitization and differentiation advantage: an empirical investigation

Rui Sousa; Giovani da Silveira

Servitization and differentiation advantage: an empirical investigation

Rui Sousa^*
, Giovani da Silveira

^*Autor correspondente para este trabalho

Resultado de pesquisa › revisão de pares

4 Transferências (Pure)

Resumo

This study theoretically articulates and empirically tests a model of the role played by advanced services (ADS) in supporting a business strategy based on product and service differentiation, taking into consideration the complexity of the business environment. Based on survey data from 931 manufacturers, we find that: i) environmental complexity has a positive impact on strategic focus on product and service differentiation; ii) strategic focus on product and service differentiation, but not environmental complexity, have a positive impact on ADS; iii) ADS have a positive impact on service differentiation advantage, but not product differentiation advantage.

Idioma original	English
Número de páginas	10
Estado da publicação	Publicado - 2019
Evento	26th International Annual Conference of the European Operations Management Association - Hanken School of Economics and Aalto University, Helsinki Duração: 17 jun. 2019 → 19 jun. 2019

Conferência

Conferência	26th International Annual Conference of the European Operations Management Association
Título abreviado	26th EurOMA
País/Território	Finland
Cidade	Helsinki
Período	17/06/19 → 19/06/19

ODS da ONU

Este resultado contribui para o(s) seguinte(s) Objetivo(s) de Desenvolvimento Sustentável

ODS 9 Indústria, inovação e infraestrutura

Acesso ao documento

119565007Final published version, 421 KBLicença: Unspecified

http://hdl.handle.net/10400.14/54179Licença: Unspecified

Servitization and differentiation advantage: An empirical investigation
Sousa, R. (Speaker) & da Silveira, G. J. C. (Speaker)
17 jun. 2019 → 19 jun. 2019
Atividade

Citação

@conference{722cb8fc2dc3430d87f268a624845bc1,

title = "Servitization and differentiation advantage: an empirical investigation",

abstract = "This study theoretically articulates and empirically tests a model of the role played by advanced services (ADS) in supporting a business strategy based on product and service differentiation, taking into consideration the complexity of the business environment. Based on survey data from 931 manufacturers, we find that: i) environmental complexity has a positive impact on strategic focus on product and service differentiation; ii) strategic focus on product and service differentiation, but not environmental complexity, have a positive impact on ADS; iii) ADS have a positive impact on service differentiation advantage, but not product differentiation advantage.",

keywords = "Servitization, Advanced services, Competitive advantage",

author = "Rui Sousa and Silveira, \{Giovani da\}",

year = "2019",

language = "English",

note = "26th International Annual Conference of the European Operations Management Association, 26th EurOMA ; Conference date: 17-06-2019 Through 19-06-2019",

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TY - CONF

T1 - Servitization and differentiation advantage

T2 - 26th International Annual Conference of the European Operations Management Association

AU - Sousa, Rui

AU - Silveira, Giovani da

PY - 2019

Y1 - 2019

N2 - This study theoretically articulates and empirically tests a model of the role played by advanced services (ADS) in supporting a business strategy based on product and service differentiation, taking into consideration the complexity of the business environment. Based on survey data from 931 manufacturers, we find that: i) environmental complexity has a positive impact on strategic focus on product and service differentiation; ii) strategic focus on product and service differentiation, but not environmental complexity, have a positive impact on ADS; iii) ADS have a positive impact on service differentiation advantage, but not product differentiation advantage.

AB - This study theoretically articulates and empirically tests a model of the role played by advanced services (ADS) in supporting a business strategy based on product and service differentiation, taking into consideration the complexity of the business environment. Based on survey data from 931 manufacturers, we find that: i) environmental complexity has a positive impact on strategic focus on product and service differentiation; ii) strategic focus on product and service differentiation, but not environmental complexity, have a positive impact on ADS; iii) ADS have a positive impact on service differentiation advantage, but not product differentiation advantage.

KW - Servitization

KW - Advanced services

KW - Competitive advantage

M3 - Paper

Y2 - 17 June 2019 through 19 June 2019

ER -

Servitization and differentiation advantage: an empirical investigation

Resumo

Conferência

ODS da ONU

Acesso ao documento

Impressão digital

Atividades

Servitization and differentiation advantage: An empirical investigation

Citação