@inbook{1b080092070e439cab3944a0866c616b,
title = "Social media usage patterns and motivations in tourism companies: an outlook",
abstract = "Tourism is a sector where social networks are vital for business communication. This study aims to explore the motivations and objectives of Algarve tourism businesses to use social media. A questionnaire was conducted to a sample of companies linked to the tourism sector, and 101 responses were obtained to achieve the objective. Based on the results obtained, it was concluded that most of the companies studied use social networks to communicate, especially Facebook. The main reason for this type of company to use social networks is to present services to a larger number of potential customers. The low-cost associated with social networks does not emerge in the study as a relevant factor. Companies that do not use social media do so due to a lack of interest and technical resources.",
keywords = "Digital marketing, Hospitality, Social media, Tourism, Usage motivation and intensity",
author = "Vasco Agostinho and Cristina Estev{\~a}o and Paulo Duarte and Gisela Gon{\c c}alves",
note = "Funding Information: Acknowledgements The authors would like to thank NECE—Research Unit in Business Sciences, funded by the Multiannual Funding Programme of R\&D Centres of FCT—Funda{\c c}{\~a}o para a Ci{\^e}ncia e a Tecnologia, under the project UIDB/04630/2020. Publisher Copyright: {\textcopyright} 2022, The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.",
year = "2022",
doi = "10.1007/978-981-16-9268-0\_45",
language = "English",
isbn = "9789811692673",
series = "Smart Innovation, Systems and Technologies",
publisher = "Springer Science and Business Media Deutschland GmbH",
pages = "539--549",
booktitle = "Smart innovation, systems and technologies",
address = "Germany",
}