Supporting sustainability by promoting online purchase through enhancement of online convenience

Swapan Kumar Saha; Paulo Duarte; Susana C. Silva; Guijun Zhuang

doi:10.1007/s10668-020-00915-7

Supporting sustainability by promoting online purchase through enhancement of online convenience

Swapan Kumar Saha^*
, Paulo Duarte^*
, Susana C. Silva^*
, Guijun Zhuang^*

^*Autor correspondente para este trabalho

Resultado de pesquisa › revisão de pares

21 Citações (Scopus)

Resumo

Online purchases can support environmental sustainability by reducing the number of shopping trips. The purpose of this article is to understand how online convenience may be used to increase online purchase intention and therefore contribute to environmental sustainability. Employing a snowball sampling technique data from 226 Chinese respondents were used with Least Squares Structural Equation Modelling (PLS-SEM) to test the research hypotheses. Findings suggest that customers with experience have a strong effect on the relationship between service convenience and customer satisfaction. It is also found that satisfied customers desired to stay longer and are willing to pay more. From a theoretical point of view, this study fills several gapes by extending previous work that investigates the impact of online convenience on customer satisfaction and behavioral intention by revealing the novelty impact on the willingness to pay and desire to stay. From a managerial standpoint, the findings help managers considering doing businesses or planning to do businesses in China and for companies committed to reducing their carbon footprint in understanding how they can use online convenience to stimulate online purchases among their clients and consequently becoming more environmentally friendly and socially responsible.

Idioma original	English
Páginas (de-até)	7251-7272
Número de páginas	22
Revista	Environment, Development and Sustainability
Volume	23
Número de emissão	5
DOIs	https://doi.org/10.1007/s10668-020-00915-7
Estado da publicação	Publicado - mai. 2021

ODS da ONU

Este resultado contribui para o(s) seguinte(s) Objetivo(s) de Desenvolvimento Sustentável

ODS 9 Indústria, inovação e infraestrutura
ODS 12 Consumo e produção responsáveis
ODS 13 Ação climática

Acesso ao documento

10.1007/s10668-020-00915-7

http://hdl.handle.net/10400.14/30939

Outros arquivos e links

https://www.scopus.com/pages/publications/85088944072

CEGE: Research Center in Management and Economics
Silva, M. (Professor Catedrático), Sousa, R. (Professor Catedrático), Alves, P. (Professor Auxiliar), Madsen, A. (Professor Auxiliar Convidado), Lourenço, A. (Professor Associado), Carvalho, A. S. (Professor Associado), Andrade, A. (Professor Auxiliar), Silva, P. D. (Professor Associado), Vlačić, B. (Professor Auxiliar Convidado), Martins, C. (Professor Auxiliar Convidado), Gomes, C. (Investigador Auxiliar), Gevrek, Z. E. (Professor Auxiliar Convidado), Oliveira, F. G. D. (Professor Associado), Faria, G. (Professor Associado Convidado), Marreiros, H. (Bolseiro), Pinho, J. (Professor Auxiliar Convidado), Machado, J. (Professor Associado), Araújo, J. (Investigador Auxiliar), Pinto, J. (Professor Auxiliar), Rego, A. (Professor Catedrático), Gaspar, J. M. (Investigador Auxiliar), Corbo, L. (Professor Auxiliar Convidado), Costa, L. (Professor Associado), Fernandes, L. (Professor Auxiliar), Sottomayor, M. (Professor Auxiliar), Martins, N. (Professor Catedrático), Hernández-Marrero, P. (Investigador Auxiliar), Gonçalves, R. (Professor Associado), Ribeiro, R. (PI), Coelho, S. L. (Docente Assistente), Pereira, S. M. (Investigador Auxiliar), Silva, S. (Professor Associado), Rodrigues, V. (Professor Associado), Sotiros, D. G. (Investigador Auxiliar), Valverde, C. (Professor Auxiliar), Leitão, A. (Professor Auxiliar), Julião, J. (Professor Auxiliar), Tavares, M. (Professor Auxiliar), Lages, C. R. (Investigador Auxiliar), Elmashhara, M. G. (Investigador Auxiliar) & Teymourifar, A. (Investigador Auxiliar)
1/01/20 → 31/12/25
Projeto

Citação

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title = "Supporting sustainability by promoting online purchase through enhancement of online convenience",

abstract = "Online purchases can support environmental sustainability by reducing the number of shopping trips. The purpose of this article is to understand how online convenience may be used to increase online purchase intention and therefore contribute to environmental sustainability. Employing a snowball sampling technique data from 226 Chinese respondents were used with Least Squares Structural Equation Modelling (PLS-SEM) to test the research hypotheses. Findings suggest that customers with experience have a strong effect on the relationship between service convenience and customer satisfaction. It is also found that satisfied customers desired to stay longer and are willing to pay more. From a theoretical point of view, this study fills several gapes by extending previous work that investigates the impact of online convenience on customer satisfaction and behavioral intention by revealing the novelty impact on the willingness to pay and desire to stay. From a managerial standpoint, the findings help managers considering doing businesses or planning to do businesses in China and for companies committed to reducing their carbon footprint in understanding how they can use online convenience to stimulate online purchases among their clients and consequently becoming more environmentally friendly and socially responsible.",

keywords = "Behavioral intention, Environmental sustainability, Online customer satisfaction, Online shopping experience, Service convenience, Willingness to pay more",

author = "Saha, \{Swapan Kumar\} and Paulo Duarte and Silva, \{Susana C.\} and Guijun Zhuang",

year = "2021",

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doi = "10.1007/s10668-020-00915-7",

language = "English",

volume = "23",

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journal = "Environment, Development and Sustainability",

issn = "1387-585X",

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T1 - Supporting sustainability by promoting online purchase through enhancement of online convenience

AU - Saha, Swapan Kumar

AU - Duarte, Paulo

AU - Silva, Susana C.

AU - Zhuang, Guijun

PY - 2021/5

Y1 - 2021/5

N2 - Online purchases can support environmental sustainability by reducing the number of shopping trips. The purpose of this article is to understand how online convenience may be used to increase online purchase intention and therefore contribute to environmental sustainability. Employing a snowball sampling technique data from 226 Chinese respondents were used with Least Squares Structural Equation Modelling (PLS-SEM) to test the research hypotheses. Findings suggest that customers with experience have a strong effect on the relationship between service convenience and customer satisfaction. It is also found that satisfied customers desired to stay longer and are willing to pay more. From a theoretical point of view, this study fills several gapes by extending previous work that investigates the impact of online convenience on customer satisfaction and behavioral intention by revealing the novelty impact on the willingness to pay and desire to stay. From a managerial standpoint, the findings help managers considering doing businesses or planning to do businesses in China and for companies committed to reducing their carbon footprint in understanding how they can use online convenience to stimulate online purchases among their clients and consequently becoming more environmentally friendly and socially responsible.

AB - Online purchases can support environmental sustainability by reducing the number of shopping trips. The purpose of this article is to understand how online convenience may be used to increase online purchase intention and therefore contribute to environmental sustainability. Employing a snowball sampling technique data from 226 Chinese respondents were used with Least Squares Structural Equation Modelling (PLS-SEM) to test the research hypotheses. Findings suggest that customers with experience have a strong effect on the relationship between service convenience and customer satisfaction. It is also found that satisfied customers desired to stay longer and are willing to pay more. From a theoretical point of view, this study fills several gapes by extending previous work that investigates the impact of online convenience on customer satisfaction and behavioral intention by revealing the novelty impact on the willingness to pay and desire to stay. From a managerial standpoint, the findings help managers considering doing businesses or planning to do businesses in China and for companies committed to reducing their carbon footprint in understanding how they can use online convenience to stimulate online purchases among their clients and consequently becoming more environmentally friendly and socially responsible.

KW - Behavioral intention

KW - Environmental sustainability

KW - Online customer satisfaction

KW - Online shopping experience

KW - Service convenience

KW - Willingness to pay more

UR - https://www.scopus.com/pages/publications/85088944072

U2 - 10.1007/s10668-020-00915-7

DO - 10.1007/s10668-020-00915-7

M3 - Article

AN - SCOPUS:85088944072

SN - 1387-585X

VL - 23

SP - 7251

EP - 7272

JO - Environment, Development and Sustainability

JF - Environment, Development and Sustainability

IS - 5

ER -

Supporting sustainability by promoting online purchase through enhancement of online convenience

Resumo

ODS da ONU

Acesso ao documento

Outros arquivos e links

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Projetos

CEGE: Research Center in Management and Economics

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