The city makes its mark in a review on digital communication and citizenship

José Gabriel Andrade*, Adriano Sampaio, Jorge Esparteiro Garcia, Manuel José Fonseca

*Autor correspondente para este trabalho

Resultado de pesquisarevisão de pares

Resumo

This article delves into the intersections of place branding, digital strategic communication,citizenship, and tourism. It explores the dynamic relationship between these concepts, particularly within the context of Brazilian city governments. With an emphasis on reflexivity, the study investigates how governments manage their public image and engage citizens through digital channels. Simultaneously, it examines how these governments strategically position their cities as attractive tourist destinations. By analyzing these tensions and synergies, the article provides insights into the complex landscape of communication strategies employed by Brazilian city governments, which aim to balance citizen engagement and tourism promotion.
Idioma originalEnglish
Título da publicação do anfitriãoInformation Systems and Technologies - WorldCIST 2023
EditoresAlvaro Rocha, Hojjat Adeli, Gintautas Dzemyda, Fernando Moreira, Valentina Colla
EditoraSpringer Science and Business Media Deutschland GmbH
Páginas81-90
Número de páginas10
Volume802
ISBN (eletrónico)9783031456510
ISBN (impresso)9783031456503
DOIs
Estado da publicaçãoPublicado - 15 fev. 2024
Publicado externamenteSim
Evento11th World Conference on Information Systems and Technologies, WorldCIST 2023 - Pisa
Duração: 4 abr. 20236 abr. 2023

Série de publicação

NomeLecture Notes in Networks and Systems
Volume802
ISSN (impresso)2367-3370
ISSN (eletrónico)2367-3389

Conferência

Conferência11th World Conference on Information Systems and Technologies, WorldCIST 2023
País/TerritórioItaly
CidadePisa
Período4/04/236/04/23

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