TY - GEN
T1 - The city makes its mark in a review on digital communication and citizenship
AU - Andrade, José Gabriel
AU - Sampaio, Adriano
AU - Garcia, Jorge Esparteiro
AU - Fonseca, Manuel José
N1 - Publisher Copyright:
© The Author(s), under exclusive license to Springer Nature Switzerland AG 2024.
PY - 2024/2/15
Y1 - 2024/2/15
N2 - This article delves into the intersections of place branding, digital strategic communication,citizenship, and tourism. It explores the dynamic relationship between these concepts, particularly within the context of Brazilian city governments. With an emphasis on reflexivity, the study investigates how governments manage their public image and engage citizens through digital channels. Simultaneously, it examines how these governments strategically position their cities as attractive tourist destinations. By analyzing these tensions and synergies, the article provides insights into the complex landscape of communication strategies employed by Brazilian city governments, which aim to balance citizen engagement and tourism promotion.
AB - This article delves into the intersections of place branding, digital strategic communication,citizenship, and tourism. It explores the dynamic relationship between these concepts, particularly within the context of Brazilian city governments. With an emphasis on reflexivity, the study investigates how governments manage their public image and engage citizens through digital channels. Simultaneously, it examines how these governments strategically position their cities as attractive tourist destinations. By analyzing these tensions and synergies, the article provides insights into the complex landscape of communication strategies employed by Brazilian city governments, which aim to balance citizen engagement and tourism promotion.
KW - Citizenship
KW - Digital strategic communication
KW - Place branding
KW - Tourism
UR - http://www.scopus.com/inward/record.url?scp=85187655509&partnerID=8YFLogxK
U2 - 10.1007/978-3-031-45651-0_9
DO - 10.1007/978-3-031-45651-0_9
M3 - Conference contribution
SN - 9783031456503
VL - 802
T3 - Lecture Notes in Networks and Systems
SP - 81
EP - 90
BT - Information Systems and Technologies - WorldCIST 2023
A2 - Rocha, Alvaro
A2 - Adeli, Hojjat
A2 - Dzemyda, Gintautas
A2 - Moreira, Fernando
A2 - Colla, Valentina
PB - Springer Science and Business Media Deutschland GmbH
T2 - 11th World Conference on Information Systems and Technologies, WorldCIST 2023
Y2 - 4 April 2023 through 6 April 2023
ER -