The collective business case of sustainability: when does it pay to be sustainable?

Frank Figge; Andrea Stevenson Thorpe; Melissa Gutberlet; Siarhei Manzhynski

doi:10.5465/amproc.2023.17872abstract

The collective business case of sustainability: when does it pay to be sustainable?

Frank Figge
, Andrea Stevenson Thorpe
, Melissa Gutberlet
, Siarhei Manzhynski

Resultado de pesquisa: Contribuição em revista científica › Resumo em conferência › revisão de pares

Resumo

The business case of sustainability is a popular explanation for the motivation of companies to contribute to sustainability. From this perspective companies will contribute to sustainability if it is directly advantageous to them. Unfortunately, many sustainability problems we face are ‘common goods’; solving these problems would benefit all, while the costs are incurred by individual companies. Consequently, the business case as it is known today does not incentivize companies to address these problems. Using a lens of evolution theory, we develop the collective business case and show, counter-intuitively, that it can be economically rational for companies to contribute to common good sustainability problems even at a net cost to the company.

Idioma original	Inglês
Revista	Academy of Management Proceedings
Volume	2023
Número de emissão	1
DOIs	https://doi.org/10.5465/amproc.2023.17872abstract
Estado da publicação	Publicado - 1 ago. 2023
Publicado externamente	Sim
Evento	83rd Annual Meeting of the Academy of Management - Boston, Estados Unidos Duração: 4 ago. 2023 → 8 ago. 2023

ODS da ONU

Este resultado contribui para o(s) seguinte(s) Objetivo(s) de Desenvolvimento Sustentável

ODS 9 Indústria, Inovação e Infraestrutura

Acesso ao documento

10.5465/amproc.2023.17872abstract

Citação

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title = "The collective business case of sustainability: when does it pay to be sustainable?",

abstract = "The business case of sustainability is a popular explanation for the motivation of companies to contribute to sustainability. From this perspective companies will contribute to sustainability if it is directly advantageous to them. Unfortunately, many sustainability problems we face are {\textquoteleft}common goods{\textquoteright}; solving these problems would benefit all, while the costs are incurred by individual companies. Consequently, the business case as it is known today does not incentivize companies to address these problems. Using a lens of evolution theory, we develop the collective business case and show, counter-intuitively, that it can be economically rational for companies to contribute to common good sustainability problems even at a net cost to the company.",

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PY - 2023/8/1

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N2 - The business case of sustainability is a popular explanation for the motivation of companies to contribute to sustainability. From this perspective companies will contribute to sustainability if it is directly advantageous to them. Unfortunately, many sustainability problems we face are ‘common goods’; solving these problems would benefit all, while the costs are incurred by individual companies. Consequently, the business case as it is known today does not incentivize companies to address these problems. Using a lens of evolution theory, we develop the collective business case and show, counter-intuitively, that it can be economically rational for companies to contribute to common good sustainability problems even at a net cost to the company.

AB - The business case of sustainability is a popular explanation for the motivation of companies to contribute to sustainability. From this perspective companies will contribute to sustainability if it is directly advantageous to them. Unfortunately, many sustainability problems we face are ‘common goods’; solving these problems would benefit all, while the costs are incurred by individual companies. Consequently, the business case as it is known today does not incentivize companies to address these problems. Using a lens of evolution theory, we develop the collective business case and show, counter-intuitively, that it can be economically rational for companies to contribute to common good sustainability problems even at a net cost to the company.

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The collective business case of sustainability: when does it pay to be sustainable?

Resumo

ODS da ONU

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Citação