'The deal should be fairer!' Stakeholder discourses on intrusive media platforms and interfaces

David Mathieu*, Juliane Finger, Patrícia Dias, Despina Chronaki

*Autor correspondente para este trabalho

Resultado de pesquisarevisão de pares

2 Citações (Scopus)

Resumo

In this chapter, we argue that stakeholder discourses about emerging media technologies point to a widespread lack of acknowledgment of the pressures and intrusions that affect audiences today. Engaging in a consultation with stakeholders, we identify five discursive positions that characterise the ways stakeholders look upon the issues of media pressures and intrusions. Through these discourses, we observe the widespread adoption of commercial measurements, which remain inadequate for perceiving media pressures and intrusions, as well as the difficulty of keeping up with fast-changing audience habits in a media environment that is overwhelmingly complex. Our findings invite stakeholders to engage in a reflexive and systematic recognition of these issues, which is vital for a change in practice.
Idioma originalEnglish
Título da publicação do anfitriãoThe future of audiences
Subtítulo da publicação do anfitriãoa foresight analysis of interfaces and engagement
EditoresRanjana Das, Brita Ytre-Arne
EditoraSpringer International Publishing AG
Páginas61-77
Número de páginas17
ISBN (eletrónico)9783319756387
ISBN (impresso)9783319756370
DOIs
Estado da publicaçãoPublicado - 5 abr. 2018

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