The impact of brand gender on consumer-brand engagement and consumer-based brand equity on Facebook

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25 Transferências (Pure)

Idioma original	English
Título da publicação do anfitrião	12th Global brand conference
Subtítulo da publicação do anfitrião	Linnaeus University School of Business and Economics, Kalmar, Sweden
Editora	Linnaeus University
Páginas	275-281
Número de páginas	7
ISBN (impresso)	9789188357694
Estado da publicação	Publicado - mai. 2017
Evento	12th Global Brand Conference of the Academy of Marketing - School of Business and Economics, Linnaeus University, Kalmar Duração: 26 abr. 2017 → 28 abr. 2017

Conferência	12th Global Brand Conference of the Academy of Marketing
País/Território	Sweden
Cidade	Kalmar
Período	26/04/17 → 28/04/17

Acesso ao documento

@inproceedings{6c3eb8f6d77f46ad92d66201971a7cbb,

title = "The impact of brand gender on consumer-brand engagement and consumer-based brand equity on Facebook",

author = "Joana Machado and Azar, \{Salim L.\} and Carvalho, \{Leonor Vacas de\}",

year = "2017",

month = may,

language = "English",

isbn = "9789188357694",

pages = "275--281",

booktitle = "12th Global brand conference",

publisher = "Linnaeus University",

note = "12th Global Brand Conference of the Academy of Marketing ; Conference date: 26-04-2017 Through 28-04-2017",

}

Machado, J, Azar, SL & Carvalho, LVD 2017, The impact of brand gender on consumer-brand engagement and consumer-based brand equity on Facebook. em 12th Global brand conference: Linnaeus University School of Business and Economics, Kalmar, Sweden. Linnaeus University, pp. 275-281, 12th Global Brand Conference of the Academy of Marketing, Kalmar, Sweden, 26/04/17. <http://hdl.handle.net/10400.14/43388>

TY - GEN

T1 - The impact of brand gender on consumer-brand engagement and consumer-based brand equity on Facebook

AU - Machado, Joana

AU - Azar, Salim L.

AU - Carvalho, Leonor Vacas de

PY - 2017/5

Y1 - 2017/5

M3 - Conference contribution

SN - 9789188357694

SP - 275

EP - 281

BT - 12th Global brand conference

PB - Linnaeus University

T2 - 12th Global Brand Conference of the Academy of Marketing

Y2 - 26 April 2017 through 28 April 2017

ER -