What is engaging content? Influence of social media type of message on consumer engagement

Idioma original	English
Título da publicação do anfitrião	Proceedings of the 13th Global Brand Conference
Subtítulo da publicação do anfitrião	Northumbria University, Newcastle, UK
Estado da publicação	Publicado - mai. 2018
Evento	13th Global Brand Conference - Northumbria University, Newcastle Duração: 2 mai. 2018 → 4 mai. 2018

Conferência

Conferência	13th Global Brand Conference
País/Território	United Kingdom
Cidade	Newcastle
Período	2/05/18 → 4/05/18

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Paraty, T., Machado, J., & Martins, C. (2018). What is engaging content? Influence of social media type of message on consumer engagement. Em Proceedings of the 13th Global Brand Conference: Northumbria University, Newcastle, UK

Paraty, Tiago ; Machado, Joana ; Martins, Carla. / What is engaging content? Influence of social media type of message on consumer engagement. Proceedings of the 13th Global Brand Conference: Northumbria University, Newcastle, UK. 2018.

@inproceedings{57a61fd1331049f88dacd3c71122af7a,

title = "What is engaging content? Influence of social media type of message on consumer engagement",

author = "Tiago Paraty and Joana Machado and Carla Martins",

year = "2018",

month = may,

language = "English",

booktitle = "Proceedings of the 13th Global Brand Conference",

note = "13th Global Brand Conference ; Conference date: 02-05-2018 Through 04-05-2018",

}

Paraty, T, Machado, J & Martins, C 2018, What is engaging content? Influence of social media type of message on consumer engagement. em Proceedings of the 13th Global Brand Conference: Northumbria University, Newcastle, UK. 13th Global Brand Conference, Newcastle, United Kingdom, 2/05/18.

What is engaging content? Influence of social media type of message on consumer engagement. / Paraty, Tiago; Machado, Joana; Martins, Carla.
Proceedings of the 13th Global Brand Conference: Northumbria University, Newcastle, UK. 2018.

Resultado de pesquisa › revisão de pares

TY - GEN

T1 - What is engaging content? Influence of social media type of message on consumer engagement

AU - Paraty, Tiago

AU - Machado, Joana

AU - Martins, Carla

PY - 2018/5

Y1 - 2018/5

M3 - Conference contribution

BT - Proceedings of the 13th Global Brand Conference

T2 - 13th Global Brand Conference

Y2 - 2 May 2018 through 4 May 2018

ER -

Paraty T, Machado J, Martins C. What is engaging content? Influence of social media type of message on consumer engagement. Em Proceedings of the 13th Global Brand Conference: Northumbria University, Newcastle, UK. 2018